Lo and Sons, INC. and its Affiliates are committed to protecting the privacy of our users. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from lo-sons.myshopify.com (the “Site”). By visiting our Site, you are accepting and you consent to the practices described in this policy.

This Privacy Policy was last modified on May 25th, 2018. Lo and Sons, INC. reserves the right to change this Privacy Policy at any time and for any reason. We encourage you to look to this Privacy Policy each time you visit the Site and especially before you provide any personal identifying information.

The information we receive, and how we use it, depends on what you do when visiting our Site.


Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We may also collect this information through offline sales and marketing activities. We refer to this information as “Order Information.”

We may also receive information about you from other sources, including through Third-Party services and organizations to supplement information provided by you. We refer to this information as "Third-Party Information."

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information, Order Information, and Third-Party Information.


How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Personalize your experience (your information helps us to better respond to your individual needs)
  • Improve our Site (we continually strive to improve our Site offerings based on the information and feedback we receive from you)
  • Improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
  • Enforce this Terms of Use and Privacy Policy and other rules about your use of this site
  • Protect Lo and Sons, INC.’s rights or property
  • Comply with a law or regulation, court order or other legal process; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We use Personal Information to provide you with materials about offers, products, and Services that may be of interest, including new content or Services. We may provide you with these materials by phone, postal mail, or email, as permitted by applicable law. Such uses include:

  • To tailor content, advertisements, and offers;
  • To notify you about offers, products, and services that may be of interest to you.

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.


Do We Use Cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. (Each browser is different, so check the "help" menu of your browser to learn how to change your cookie preferences.) If you reject all cookies, you will not be able to use Lo and Sons, INC. products or services that require you to "sign in," and you may not be able to take full advantage of all offerings.


Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We may also share Personal Information to business partners with whom we may jointly offer products or services. In such cases, our business partner’s name will appear, along with Lo & Sons.

We may allow Third-Party advertising partners to set tracking tools (e.g., cookies) to collect information regarding your activities (e.g., your IP address, page(s) visited, time of day). We may also share such de-identified information as well as selected Personal Information (such as demographic information and past purchase history) we have collected with Third-Party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit non-Lo & Sons related websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising."


Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info.


How Do We Protect Your Information?

Any information received by our Site will be stored securely by using methods and protections that are as reasonably secure as practicable, and only used by Lo and Sons, INC. and its authorized Affiliates. Information about our customers is an important part of our business, and we do not sell such information to others.

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Database to be only accessed by those authorized with special access rights to our systems, and are required to keep the information confidential.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

As part of the California Online Privacy Protection Act, all users of our site may make any changes to their information at anytime by logging into your account by clicking on 'Sign In' on our homepage.


Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act). This site is not intentionally designed for or directed at children 13 years of age or younger without obtaining prior consent from a person with parental responsibility. It is our policy never to knowingly collect or maintain information about anyone 13 years of age or younger (such as a child's name or e-mail address).

Please contact us at support@loandsons.com if you think we may have inadvertently collected such information.


Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@loandsons.com or by mail using the details provided below:

55 Prospect St., Suite 205, Brooklyn, NY, 11201, United States